Paula Lich

INTERNATIONAL COMMITTEE OF THE RED CROSS
2018

HOPE

A global campaign focused on attacks on hospitals and healthcare workers, which are a daily occurrence in areas of armed conflict. The aim is to raise awareness about these attacks, where the victims are not only the healthcare personnel, but also entire civilian populations that are deprived of doctors and health centres where they otherwise would have sought care.

AWARDS

D&AD Graphite Pencil - Film Advertising 2019.

D&AD Wood Pencil - Creativity for Good 2019.

The One Show - Gold in Craft/Writing Single 2019.

The One Show - Best of Moving Image Craft 2019.

Grand Prix - Film Craft, Cannes Lions 2018

Gold Lion - Film Craft, Script, Cannes Lions 2018

Gold Lion - Film, Cannes Lions 2018

Silver Clio - Film, Clio Wards 2018

Shots Awards - Gold Online Film.

Shots Awards - Silver Charity Film.

Directed by James Rouse

INTERNATIONAL COMMITTEE OF THE RED CROSS
2017

DECISIONS

The campaign was developed to condemn the continuous attacks against civilians being perpetrated by countries in conflict. The idea tackles the general assumption that civilian deaths constitute "collateral damage", merely accidents that happen in a war context. The intention was to make the general public aware of how civilians are targeted for military purposes, and demonstrate that the attacks are actually deliberate, illegal and should be condemned.

AWARDS

ADC*E Awards 2018 | Gold - Film.

Cannes Lions 2018 | Bronze - Film.

Clio Awards 2018 | Bronze - Film.

C de C Festival, San Sebastián 2017 | Gold - Film. 

The One Show 2018 | Merit Award.  

Directed by Henry Schofield.

RUFFLE SOME FEATHERS

Orchard Thieves (Heineken) was the first cider brand ever launched in Spain. We used the character in their logo, a fox, to create an integrated campaign showing the brand's personality: astute, mischievous and bold. This cider arrived to create a revolution, to ruffle some feathers, and disturb the stablished drink's market. (Promise no chickens were harmed!).  

Directed by SEGA.

FIAT

The new Fiat Strada design included a door that allowed passengers to enter in the back seat more easily. The campaign showed how this new feature made it much easier for people to be in or out of a certain plan.  

AWARDS

Winner of Silver Pencil - Platinum Pencil Awards, Argentina. 

Directed by Lucas Shannon.

VODAFONE

Vodafone wanted to advertise its new YOMVI service: now users could watch unlimited football and series on their Smartphone. We realised those are the two topics that everyone uses to break the ice when they don’t know what to talk about, so we created a campaign to make viewers actually experience an uncomfortable silence as if they were there, trying to think of something to say. The solution? Talking about those TV Series or Football matches that they had on their Smartphone.

Directed by Adri Laham.

GRANADA F.C.

Granada F.C. is not the luckiest team in the Spanish League. They almost never win and every season is a source of suffering for their fans. However, fans can't help but stick with their team. The truth is that buying every season ticket, they voluntarily make their lives complicated. That's why we used humour to remind Granada F.C. fans that it was the time to buy the new Season Tickets, with a metaphor that shows how some small decisions can just make our lives more complicated.

AWARDS

Winner of Silver "Sol", at the Iberoamerican Advertising Festival. 

Directed by Jony Perel.

COCA-COLA

The intention behind “Heat” was to focus on the product benefits of Coca-Cola, going back to the most basic and intrinsic characteristic of the iconic drink: it refreshes your body and your soul.

Directed by Nacho Gayan.