#BOOKTOK
TIKTOK FRANCE
While the older generations were skeptical about the role of TikTok in France, young users on the platform were boosting the sales of books and increasing love for literature in the country, through one of the biggest communities ever created: #BookTok.
This campaign aimed to shine a light on the value and power of #BookTok to bring positive change into people’s lives.
Directed by Julien & Quentin
Produced by Pulse Films
