LET A MATE CONCENTRATE
THINK!
When young guys get in the car with their friends, the risk of a crash goes up significantly. Passengers are responsible for creating the atmosphere in the car and have a huge effect on the focus of the driver. Everything gets harder when three mates are shoving their phones in your face, yelling and screaming next to you, or even drinking.
This Instagram campaign is a parody of what goes on inside the car. The films target the source of the distraction, to make mates aware of the effect that they have on the driver.
Directed by: Youth Hymns
