TAX IT OR LOSE IT
DVLA
The DVLA wanted to send a very direct message to those who think that they’ll get away with not paying their car tax: wherever you are, if your car is untaxed, the DVLA will find it and clamp it. We decided to go big and make the threat of being clamped tangible, by using real untaxed cars as the medium for our message. The campaign was fully integrated and geo-targeted: OOH, radio ads, print, digital and social assets helped us get it out there.
We actually made it to Cardiff ITV News (what more can you ask for?)
INSTAGRAM STORIES
RADIO
PRINT & OOH
