#STAYANDF*CKATHOME
SKYN
In an attempt to slow the spread of COVID-19 in March 2020, people around the world were urged to stay at home. SKYN wanted to show their support for the movement, so we picked up on the trending hashtag #staythefuckhome and offered a compelling twist: “#Stayandf***athome.”
The first wave of the online activation began with social media posts featuring messages to help keep people safe.
The second wave, launched a few weeks later, came in the form of a pleasure calendar, with daily suggestions that offered an extra incentive to make the quarantine experience more pleasurable.
Read the full calendar on Instagram
