PINT BLOCK
THINK!
Young guys tend to look out for each other whenever there’s danger around. However, government stats prove that the majority of them would allow their mates to drink and drive. Nobody wants to be ‘that guy’ who kills the mood by telling a friend to drop the pint.
In partnership with Think! we created a new form of intervention – The Pint Block. A series of cartoonish and absurd ways of preventing drink driving; which would become an inspiration for young guys to use humour and banter to stop their mates from making a serious mistake.
Directed by: Youth Hymns
For the launch of the Pint Block campaign, we partnered with different artists to create 60 illustrations which portrayed simple and fun interventions: one for each young person who died in a drink-driving road accident since the beginning of the year.
